The Planoly Alternative for B2B Founders on LinkedIn and X
Planoly is a good tool for making an Instagram feed look right. If your customers find you on LinkedIn and X instead, you need help with what to say, not how the grid looks.
The Short Answer
Planoly is a visual planner: you bring photos and videos, arrange them on an Instagram-style grid, and it publishes them. Contentvo is a writing engine for text-first B2B channels: it reads your website, works out your audience and four content pillars, and writes 30 days of LinkedIn and X posts with matching visuals. If you need a visual planner, look at Later. If you need posts written for LinkedIn and X, keep reading.
1. Grid-First Planning vs. Words-First Planning
Planoly started as an Instagram grid planner, and its core workflow still reflects that. You upload media, drag tiles around until the feed looks cohesive, then add captions. That works when the image is the product: fashion, food, interiors, creators.
B2B buyers don't scroll a grid. On LinkedIn and X, a post earns attention with its first line, and a feed preview doesn't help with that. Founders who move from Planoly to LinkedIn usually find the tool has nothing to say about their real problem: deciding what to post about for 30 days and writing it.
Contentvo starts from your website instead of your camera roll. It extracts your product, audience and brand voice, maps them to four pillars (founder lessons, contrarian takes, tactical tips and product posts), and writes a calendar where each day has a hook, a caption, a CTA and a visual concept.
2. One Caption at a Time vs. a Planned Month
Planoly's AI caption feature helps you write the post in front of you. It doesn't know what you posted last Tuesday or what you should post next week, so the strategy is still up to you.
Contentvo plans the month as a whole. Posts rotate through your pillars so you don't publish four product pitches in a row, promotional posts are spaced out, and every post is written for the network it runs on: short and punchy for X, longer with line breaks for LinkedIn. You edit or regenerate any post you don't like, and add a few of your past posts as voice samples to get closer to how you write.
3. Social Sets vs. Brands
Planoly charges by “social set”, which is one brand's group of connected channels. As of October 2026, Starter is $16/mo billed monthly for one set and one user. Growth is $28/mo for two sets, and Pro is $55/mo for six. None of these plans write your posts.
Contentvo charges by brand: $19/mo for one brand with 30 written posts and 30 AI visuals, $39/mo for 3 brands with unlimited calendars, or $79/mo for 10 brands with client review links. X and LinkedIn are included in every plan.
Contentvo vs. Planoly Side by Side
| Capability | Contentvo | Planoly |
|---|---|---|
| Built around | Text-first B2B posts for LinkedIn and X | Visual grid planning for Instagram, TikTok and Pinterest |
| Writes the month for you | Yes, 30 days from your website URL | No; AI captions help one post at a time |
| Content strategy / pillars | 4 pillars extracted from your site | Not included; you plan the themes |
| Instagram grid preview | No | Yes, drag-and-drop feed planner |
| AI image generation | Built in (Starter and up) | Not included; upload your own media |
| Networks | X and LinkedIn | Up to 8 channels per social set, Instagram-first |
| Automatic background posting | No, one-click native publishing | Yes |
| Link-in-bio page | No | Yes (Linkit) |
| Pricing unit | Per brand, from $19/mo | Per social set, from $16/mo monthly |
| Free plan | Brand analysis + first 3 posts | Limited mobile tier and a 14-day trial |
Competitor details reflect Planoly's public pricing and feature pages as of October 2026. Check planoly.com for current terms.
Which Planoly Alternative Fits You?
People leave Planoly for different reasons, and no single tool fits all of them. Choose based on where your customers actually are:
Later
Best if: You want the closest like-for-like swapLater is also a visual, Instagram-first planner with a grid preview and link-in-bio. If you like Planoly's workflow but not the tool itself, start here.
Buffer
Best if: You already have content and need it published everywhereBuffer is a simple multi-network queue priced per channel. It schedules well, but you still write every post yourself.
Contentvo
Best if: You sell B2B and your buyers are on LinkedIn and XContentvo writes the month for you from your website: hooks, captions, CTAs and visuals mapped to four content pillars. It does not post to Instagram.
What a Month of LinkedIn Content Takes in Each Tool
With Planoly
- Decide on themes and 20–30 post topics (1–2 hours)
- Write each post, using AI caption help where it fits (3–5 hours)
- Create or source an image for each post (2–4 hours)
- Upload, arrange and schedule (1 hour)
- Planoly publishes on schedule
Roughly 7–12 hours of planning, writing and design.
With Contentvo
- Paste your website URL and review the extracted voice and pillars (5 minutes)
- Generate the 30-day calendar (about 2 minutes)
- Edit or regenerate the posts that don't sound like you (20–40 minutes)
- Generate visuals for the posts that need one
- Publish each day in one click from the Today view
Under an hour of review, plus a few seconds a day to publish.
What It Costs at Different Sizes
Based on Planoly's monthly billing in October 2026. Annual billing lowers Planoly's prices by roughly 15%, and Contentvo's yearly plans include two months free.
| Setup | Planoly | Contentvo |
|---|---|---|
| Solo founder, one product | $16/mo Starter, content not included | $19/mo Starter, 30 posts + 30 visuals written for you |
| Founder with 2–3 products | $28/mo Growth (2 sets), $10/mo per extra set | $39/mo Pro, 3 brands, unlimited calendars |
| Freelancer with 6–10 clients | $55/mo Pro (6 sets) + extra sets | $79/mo Agency, 10 brands + client review links |
Planoly costs less if your content is already made. If you're writing every LinkedIn post from scratch, the extra few dollars buys back most of that time.
Running Both: Instagram in Planoly, B2B in Contentvo
Plenty of businesses sell to two audiences: a consumer brand on Instagram and a founder or company presence on LinkedIn. The tools don't overlap. Keep Planoly for the visual feed, and use Contentvo for the LinkedIn and X posts that Planoly's workflow was never built for. The voice Contentvo extracts from your website is a useful brief for your Instagram captions too.
Switching From Planoly in 10 Minutes
- Let any LinkedIn or X posts already scheduled in Planoly go out. Contentvo doesn't need your social tokens, so there is nothing to disconnect first.
- Sign up and paste your website URL. Review the audience, voice and four pillars Contentvo extracts, and adjust anything that's off.
- Paste in 3–5 of your best past posts as voice samples so the calendar sounds like you.
- Generate the month, then edit or regenerate posts until each one is something you'd publish.
- Subscribe to the calendar feed in Google Calendar or Apple Calendar so each day's post appears next to your meetings.
When Planoly Is the Better Choice
Planoly does several things Contentvo doesn't try to do:
- Instagram, TikTok and Pinterest: Contentvo supports only X and LinkedIn. If visual networks drive your revenue, stay with a visual planner.
- Feed aesthetics: Planoly's grid preview lets you see your profile before you post. Contentvo has nothing like it.
- Automatic publishing: Planoly posts on schedule while you're away. Contentvo needs one click from you each day.
- Link-in-bio and DM tools: Planoly bundles a link-in-bio page and Instagram DM automation. Contentvo doesn't.
Frequently Asked Questions
What is the best Planoly alternative for B2B companies?
It depends on where your buyers are. If they're on Instagram, a visual planner like Later is the closest match. If they're on LinkedIn and X, a text-first tool fits better, and Contentvo also writes the posts for you from your website URL.
Does Contentvo have an Instagram grid planner like Planoly?
No. Contentvo supports X and LinkedIn only and has no feed preview. If Instagram aesthetics drive your sales, Planoly or Later will serve you better.
Is Contentvo cheaper than Planoly?
On sticker price, Planoly Starter is a few dollars cheaper per month. Contentvo Starter costs $19/mo but includes 30 written posts and 30 AI visuals each month, so the real comparison is against the hours you'd spend writing those posts for Planoly.
Can I use Planoly and Contentvo together?
Yes. Some founders keep Planoly for Instagram and use Contentvo for LinkedIn and X. The two don't overlap, because Contentvo doesn't touch Instagram and Planoly doesn't write your B2B posts.
Do I need to connect my social accounts to Contentvo?
No. Contentvo copies each prepared post and opens the native X or LinkedIn composer. You publish yourself in a few seconds, and Contentvo never stores your social tokens.
Does Planoly write captions with AI?
Planoly includes AI caption help for individual posts. It doesn't plan a month of content or extract a strategy from your website; you still decide what each post is about.
When Contentvo Is the Better Choice
If your customers are on LinkedIn and X and your bottleneck is deciding what to say every day, Contentvo turns your website into a month of ready-to-publish posts in about 2 minutes.